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Explore Brand Strategy →Brand Development & Strategy
Clarify your identity, value, voice and market position so your brand is recognized for the right reasons.
Brand Strategy • Public Relations • Strategic Marketing
We build brands people believe in.
Guru Marketing Group helps organizations, leaders, entrepreneurs and public-facing brands strengthen their positioning, reputation, visibility and connection to the people they serve.
Government & MunicipalCompaniesNonprofitsEntrepreneursPublic FiguresEntertainmentCommunity Organizations
What We Do
Strategy first. Execution with purpose.
GMG brings brand development, communications, public relations and community intelligence together under one strategic umbrella—so every public touchpoint tells the same story.
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Explore Public Relations →Public Relations & Media
Build thoughtful visibility through media relations, publicity, executive positioning and strategic communications.
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Explore Strategic Marketing →Strategic Marketing
Turn objectives into focused campaigns, partnership opportunities and audience-centered growth strategies.
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Explore Engagement →Community Engagement
Connect institutions and brands with communities through grassroots outreach, activations and trusted engagement.
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Explore Creative →Creative & Digital Communications
Bring strategy to life across websites, content, social media, presentations and branded communications.
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Discuss a Project →Advisory & Special Projects
Strategic support for launches, public-facing initiatives, partnerships, sponsorships, reputation and complex communications needs.
Your brand is not only what you say. It is what people consistently experience.Discover Brand Is Behavior™
Featured Book • Workbook • Framework
Brand Is Behavior™
Explore the book and companion workbook that extend GMG's brand philosophy into practical tools for trust, consistency, authentic leadership and organizational behavior.
The Book
Brand Is Behavior™
The core philosophy on how trust, consistency and authentic leadership shape the way people experience a brand.
Buy the Book
The Workbook
Brand Is Behavior™ Workbook
A practical companion for readers, leaders and teams ready to apply the framework in real-world settings.
Buy the WorkbookSelected Work
Work built around the assignment—not a template.
A stronger portfolio shows the challenge, the strategy and the outcome—not simply the finished graphic.
Public Figure / PR
Visibility & Reputation
Publicist strategy, media positioning, speaking opportunities and supporting communications.
Community / Public Sector
Engagement & Outreach
Community-centered campaigns designed to increase awareness, participation and trust.
Entrepreneur / Brand
Brand Growth
Positioning, identity, campaign strategy and communications designed around the next stage of growth.
Organizations We’ve Supported
Experience across brands, businesses, events and community-facing organizations.
Selected organizations and initiatives supported through GMG strategy, marketing, communications and creative services.
What Sets GMG Apart
Professional enough for the boardroom. Grounded enough for the block.
GMG combines strategic discipline with cultural and community intelligence—helping clients communicate in ways that are credible, relevant and human.
Strategy Before Marketing
We do not begin with a flyer, post or campaign. We begin by understanding the objective, audience, reputation and opportunity.
Culture & Community Intelligence
Strong communication respects context. We consider the lived experience, language and relationships surrounding the audience.
Customized Engagement
Every assignment has different stakes, stakeholders and expectations. Our approach is built around the work in front of us.
Brand Behavior
We look beyond appearance to the behaviors, systems and experiences that ultimately shape reputation and trust.
Client Reviews
Trusted for strategy, creativity and community connection.
Real feedback from clients and collaborators who have experienced Guru Marketing Group's approach firsthand.
Myriel Reid, President
Sanford and Orlando Entertainment
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Guru Marketing Group transformed our brand. Their innovative strategies and creative solutions have boosted our community presence and increased customer engagement. We couldn't be happier with the results.
Keith Landry
Former Orlando News Anchor
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Guru Marketing Group is a profoundly insightful and resourceful choice for strategic brand consulting and community outreach programs that perpetuate business success.
Lynn Mims
Connect and Grow, Inc. • Jacksonville, Florida
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Expertly navigating the intricate world of brand consulting, Guru Marketing Group in Orlando masterfully enhanced our brand identity and customer engagement, which increased our business growth and conference attendance by utilizing their top-notch training.
Leadership
Built from experience. Led with strategy.
Toni E. Washington-Shinn brings decades of experience in youth and family development, community engagement, brand strategy and public-facing communications to the work of Guru Marketing Group.
Her approach connects brand development with human behavior—helping clients understand not only how they should present themselves, but how their decisions, culture and public interactions influence what people ultimately believe about the brand.
Brand StrategistCommunity ArchitectPublicistAuthorSpeaker
Thought Leadership IdentityThe Inner-City Guru™Toni's signature public-facing identity for authorship, speaking and community-rooted thought leadership.
Build What Comes Next
Have a vision that needs stronger positioning?
Tell us what you are building, changing, launching or protecting. We will begin with the strategy.