About Guru Marketing Group
Strategy rooted in people, reputation and purpose.
Guru Marketing Group, Inc. is an Orlando-based strategic brand, public relations, marketing and community engagement firm serving organizations, leaders and visionaries across sectors.
Our Story
We understand that every audience is made of people first.
GMG was built around a simple idea: strong brands are created through clarity, consistency, relationships and lived experience—not marketing noise.
We help clients translate vision into positioning, communication and action. Our work can move from the boardroom to the community, from a leadership conversation to a public campaign, and from an emerging idea to a fully articulated brand.
Our Point of View
People may discover a brand through marketing. They decide whether to trust it through experience.
That is why GMG integrates brand strategy, communications, public relations and community engagement instead of treating them as disconnected services.
Leadership
Toni E. Washington-Shinn
Founder & Principal Architect • Chief Behavioral Strategist • Author • Publicist • Community Architect
Toni's professional background spans youth and family development, community engagement, strategic marketing, brand development and public-facing communications. That range gives GMG an uncommon ability to understand both institutional goals and community realities.
As creator of Brand Is Behavior™, Toni advances a practical philosophy: reputation is built through what an organization consistently does, not simply what it says.
35+ Years of Community & Youth Development Experience
Founder, Guru Marketing Group
Author, Brand Is Behavior™
The Inner-City Guru™
A supporting thought-leadership identity connecting strategy with lived community experience.
Media & Public Engagement
Strategy that can move from the boardroom to the public conversation.
Toni Washington-Shinn during a television interview in Minnesota at Plates & Partners, representing GMG’s public-facing work across media, community engagement and event strategy.
GMG Team
Strategic thinking. Professional execution. People-centered service.
Meet the professionals supporting Guru Marketing Group’s communications, media, marketing and client experience.
How We Work
Clear thinking. Responsible communication. Stronger connection.
The visual presentation should feel polished. The substance behind it should be even stronger.
01
Clarity
We simplify complex goals into a clear direction people can understand and support.
02
Integrity
We value responsible communication, discretion and the long-term health of the client's reputation.
03
Connection
We design communication around the people, stakeholders and communities that matter to the assignment.